Long-Form Video Is Not Dead. Your Brand Just Stopped Believing In It.

Logan Mulligan

Published on: 21/09/2026

Short-form video isn't the right priority for every brand. Here's when long-form video content builds more trust, more giving, and more loyalty than a feed full of reels.

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Trade Show Coverage vs. Brand Film: What Your Company Actually Needs (and When)

Logan Mulligan

Published on: 26/08/2026

Trade show videos, corporate event coverage and brand films solve different marketing problems. Here's how manufacturing, construction, and hospitality marketing directors should budget for both.

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Event Coverage vs. Branded Content: What Your Nonprofit Actually Needs (and When)

Logan Mulligan

Published on: 24/08/2026

Event coverage and branded content solve different problems for nonprofits. Here's how to know which one your organization needs right now, and how to budget for both.

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How to Choose a Video Production Partner for Your Nonprofit: 6 Questions to Ask Before You Sign

Logan Mulligan

Published on: 19/08/2026

Not every video production company understands nonprofit storytelling. Here are 6 questions nonprofit EDs and marketing directors should ask before hiring a video partner.

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